Strawberry Shortcake x Scentbird x Bella Poarch
I integrated Strawberry Shortcake and Scentbird’s co-branded fragrance into TikTok’s fourth most-followed creator Bella Poarch’s Sweet Delusion music video
The video accumulated over 2 million views in 1.5 weeks.
The accompanying social post reached over 1 million views with 36,000 likes, 1,400 saves, 406 shares and a 5.7% engagement rate, resulting in a rapid sell-out of the fragrance. It remains a top-selling product.
QuickTrip x Tate McRae
Our team partnered QuikTrip with Tate McRae's “It’s Ok I’m Ok” official music video.
The video amassed over 42 million YouTube views, with prominent brand placement in the opening scene.
Tate featured the QuikTrip brand on her Spotify cover photo, the single’s cover art, and her Instagram profile picture.
The song surpassed 274 million streams on Spotify and debuted at #9 on the U.S. Spotify chart, giving astronomical exposure to QuikTrip.
Kendra Scott x Tate McRae
Our team partnered Kendra Scott with Tate McRae's '2 Hands' music video.
The video received over 45 million views. The collaboration and products went viral on TikTok multiple times, leading to a significant boost in sales.
Rock The South Partnerships
Our team partnered Tito's Handmade Vodka, BuzzBallz, and Shady Rays with Rock the South, one of the largest country music festivals in the U.S.
We helped execute each on-site activation, delivering exceptional experiences for all three brands and over 100,000 attendees.
Maddie & Tae wore their Shady Rays on stage during their performance.
Katy Perry x Lovehoney
Our team partnered Lovehoney with Katy Perry's "Woman's World" music video to promote their Womanizer product.
The music video accumulated over 3.4 million views within its first 24 hours of release. It has since exceeded 20 million views on YouTube.
Press Releases:
Crumbl x Olivia Rodrigo
CMS Nashville partnered Crumbl with Olivia Rodrigo's GUTS Tour.
Our team developed a custom cookie available at Crumbl locations in cities along the tour.
The GUTS Cookie: Two chilled purple vanilla cookies sandwiched around layers of triple-berry jam and vanilla buttercream, rolled in star-studded sprinkles.
The collaboration led to an 11% sales increase at participating stores, paving the way for high-profile collaborations with Kylie Cosmetics and The Jonas Brothers.